We Are Character

we are Character


Our team has set out to reimagine a digital world in which brands can connect with new and existing audiences in unique and authentic ways. We grow and scale brands by building trust through storytelling, simplifying the process of product discovery to spark joy. All the while, we provide a seamless, transparent, and stress-free experience for your brand.


We’re set up for your success.

Multidisciplinary Senior Team

All content is collaboratively created by our hands-on team of experts who have extensive experience crafting high-performing, engaging content at scale.

Clear, Ambitious KPIs

Our strategists specialize in performance-based growth. We drive efficient, high-value customer acquisition experiences by optimizing toward proven results-driven metrics.

We Don’t Waste (Your) Time

We operate independently from your internal media team so we don’t strain your bandwidth. Your ad account is owned by you, so we can integrate with your analytics while you are kept fully informed. For efficient communication, we utilize a shared Slack channel.

Always Adapting

The majority of our relationships with clients are long-term. We work with our partners to establish roadmaps for continuous growth and constantly recalibrate our approach to optimize for our clients’ goals.

Our Values

Our Values
Our Values
Our Values
Our Values
Our Values
Our Values


Everything we do is rooted in authenticity. From our partnerships, to our product positioning.


Our process and approach ensure results without any time, money, or resources wasted.


We explore every corner of our clients’ internal and external brand landscapes to move forward with clear, insight-driven direction.


We deliver easeful, memorable client experiences and make meaningful, quality content that is impactful even without media spend backing.


We tap into out-of-the box ideas and explore fresh tones and perspectives that strategically address targetable, untapped audiences.


The friendship that built Character.

Scott Swanson & Nik Sharma
Scott Swanson & 
 Nik Sharma
In 2021, two best friends who had launched, scaled and invested in 50+ fast-growing brands for over five years realized something was missing: performance marketing with a focus on storytelling. So they created it. The duo brought together a power team of experts to build an honest, proven performance branding process. Together, they help companies scale by celebrating brands’ core identities from fresh perspectives.

Our Team

our team
our team
our team
our team
our team
our team
Scott Swanson
“Nature knows no kings.”
Nik Sharma
"9 hours of sleep will solve 99% of your problems.”
Abby Power
Sr. Creative Strategist
“How old would you be if you didn’t know how old you are?”
Jesse Snodgrass
Director, Media and Analytics
"The real measure of any time management technique is whether or not it helps you neglect the right things."
Lauren Layton
Chief of Staff
"There is only one way to eat an elephant: a bite at a time.”
Ryann King
Creative Strategist, Editorial
“Failure is a bruise, not a tattoo.”
Cannon Few
Creative Strategy Associate
“There is nothing half so much worth doing as simply messing about in boats.”
Cristina Cepeda
Creative Strategy Associate
“There are no mistakes, only opportunities.”
Dee O’Brien
Account Director
“Every accomplishment starts with the decision to try.”
Courtney Logar
Creative Strategist, Social Content
“Love the life you live. Live the life you love.”
Lauren Blaser
Creative Strategy Associate
"Everybody wants the best for you, but you've gotta want it for yourself."



We already have an agency, can we still work together?
Yes! Your agency should still conduct business as usual. We operate using separate ad accounts, and all of our ads and content are promoted through non-brand handles. Marketing agencies love Character because we can bring new audiences into their funnel.
If we run ads from a separate account, will it hurt the performance of our main account(s)?
No, quite the opposite! We use different voices and touch on different value props from your main advertising channels, bringing in new audiences that can be retargeted from your main accounts. There will not be any attribution overlap either because we use the same pixel as your as your primary ad account.
What if performance is bad?
We are confident in our abilities, so our agreements are month-to-month  after the initial ramping period. If you are dissatisfied for any reason, we make it simple to make a shift.
How will you avoid using up our team’s bandwidth?
We develop all content, manage relationships with all creative partners, and run all of the media internally. We forgo regularly scheduled meetings that waste time, instead using a shared Slack channel for communications and for setting meetings on an as-needed basis.
Will we have full visibility into what you’re running?
Yes! Your team will own the ad account(s) we use and will have full access and visibility into everything that is running.
How fast can we get started?
Once we mutually agree that we’re a fit and sign paperwork, we can be live in less than three weeks. The majority of our brands go live within two weeks.


We’d love to introduce you to our sister brands.

Sharma Brands is a next-level agency that helps companies of all sizes, stages, and business models scale.
Brand Launches
Creative Strategy
Retention Strategy
Channel Expansion
Conversion Rate Optimization
A landing page solution for converting more customers. HOOX increases your new customer conversion rate and drives better ROAS for your brand.
UI Design
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