Bearaby’s ultra-breathable, sustainable, and design-forward weighted blankets quickly crowned them a leader in the weighted blanket space, but their biggest barrier to entry is their premium price point. They reached out to us to create content about their materials, sustainability, and the benefits of weighted blankets to educate potential customers about the value of their products.
When we first launched with Bearaby, we were focused on the outcome of using their products: better sleep. We quickly discovered that our top-performing ad creatives were more aesthetically pleasing than benefits-focused which informed our content strategy optimization. By showcasing the functional benefits of Bearaby’s products with a visual focus on limited edition colors, new product launches, and premium materials, we were able to increase customer engagement on ads, resulting in successful long-running creatives which drove the bulk of our scale.