Proven Skincare–a revolutionary AI-powered and data-backed custom skincare company in an industry saturated with celebrity-run brands–reached out to us for two main reasons. First, to help differentiate them from every other skincare brand on the market. Second, to increase their subscriber retention rate through long-form educational content.
We did a deep-dive into the technology behind the skincare science, but found that for most consumers, the technological language wasn’t landing. Through iterative testing we discovered that we could achieve more scale by highlighting not only the science behind the products, but also the results, user experience and social proof.