Milk Bar

Milk Bar is an internationally-renowned, celebrity chef-run bakery with locations across the United States and Canada. In 2021, they launched an e-commerce store with nationwide shipping in the US and reached out to us to help them profitably scale their online business and promote their 2-day nationwide shipping.

We launched with an article highlighting Milk Bar’s bestselling products and next-day shipping that performed exceptionally well from the get-go. As the seasons changed and Milk Bar released new limited edition products, we continued to develop articles focused on seasonality, scarcity, and gifting, supplementing that with user-generated imagery and video to establish Milk Bar as a brand that makes every day special—not just special occasions.